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Know Your Numbers & Annual Planning


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50% of small businesses fail in the first five years. 

When businesses fail, it’s not because the business owners don’t know their craft, it’s because they don’t know their numbers.  

Maybe you have oodles of creative talent, but the numbers and accounting stuff doesn’t come as easily. Maybe you’re busy keeping your head above water that you don’t have a plan for actually making this side-gig an income replacement. Maybe you’ve fallen prey to the “objects in motion stay in motion” rule of inertia, and you need to pause and reevaluate where all that motion is taking you.  

Sound like you?  

You need to Know Your Numbers!  

Jessica Zimmerman

Hi, I’m Jessica Zimmerman owner of Zimmerman Events, educator, and creator of The Business Behind the Blooms.  

In 2014, I realized my business was failing. It was bleeding money and sucking my energy. My infant daughter barely recognized me, preferring my mother who had become her primary caretaker. I was working sixteen hour days at the studio, coming home exhausted, but laying awake at night trying to figure out how to pay my employees the next day.  

For the next year, I devoured all the education I could get my hands on. I knew how to arrange flowers. What I didn’t know was how to run a profitable business. And without the business savvy, I just had a really expensive hobby.  

By 2015, I’d totally revamped and rebranded my business. By 2016, I’d booked my first six figure wedding. One of the keys to my new-found profitability?

My annual planning month.  

In this course, I’m sharing everything you need to know to start your year strong.  

Learn how to…  

  • Stop living in fear, unsure of where your next paycheck is going to come from  
  • Stop cramming your schedule, unsure you’ll make enough  
  • Stop wandering aimlessly through life  


  • Stop avoiding the realities of your current business 
  • Start defining your income and expenses, so you can sleep easy  
  • Start setting sales goals, so you can start paying yourself a reliable salary  
  • Start identifying your finish line, so you can live a life of intention  
  • Start embracing reality so you can create the life and business of your dreams 

Know Your Numbers is about embracing where your business is so you can shape where your business is going.  

It’s about airing out all that dirty laundry so you can build a business and a life of intention.  

You can’t celebrate hitting goals if you never defined them. You can’t pay yourself a salary if you don’t know how much money you need to make. You can’t live your dream life if you haven’t determined how you want to spend your days.  

So do you need Know Your Numbers?  

Sign up for the waitlist to be the first to get more information!  

HECK YES! I want to Know My Numbers!

2019 | ZIMMERMAN Events